These apps have the advantage of being:
So PWAs have native-app qualities that have all the above features. This helps online companies/brands deliver improved user experiences regardless of the device or network conditions. Developing countries that do not have access to high speed internet and have a prevalence of low end devices get to experience the apps in offline mode.
Some examples of PWAs are :
Does your brand need a PWA app? My answer to this is yes, first and foremost if you are in the E-Commerce industry. Your priority should be to provide your consumers with a great mobile experience. Just have a look at Jumia, which is the leading E-Commerce website in Africa, they found out that mobile is their leading source of traffic and have focused on giving consumers a seamless experience no matter the mobile device they are on. They use PWA technologies like push notifications to re-engage mobile users who have abandoned their shopping carts
If you are interested in reading how some of these PWAs were built, see the links below:
Check out the Google talk below for more information
At Plus 2 Agency we have been doing a lot of research and experiments with PWAs and are ready to help you build one for your business.