Covid-19 has really taken a toll on the whole human population, people have lost jobs and livelihoods. As a business owner you have the option to (change direction) pivot and take this pandemic as an opportunity to evolve how you do business.
What does the above paragraph have to do with the topic at hand (Discovery Phase)? So let us say you are a thrift store owner and you have been working with the old brick and Mortar model of selling your clothes. With the social distancing and quarantine measure in place around the world your store becomes obsolete.
Solution is to move your store to have an online presence, and with that brilliant idea you approach a web design agency e.g Plus Two Agency to build you an E-Commerce website.
So how do we approach this, let me break it down:
What is The Discovery Phase
The first step before we start any project is the Discovery phase. Which is simply research (collecting and analyzing information) done by a mixture of people such as the project manager, UX designer, business owner, key marketing people all collectively called Stakeholders which allows us to define the requirements, features, goals etc.
We cannot skip this step in a project. “Over 70% of IT vendors require a discovery phase before tackling a project ” Just like buying a car you need to do your research. You do not just walk into a car yard and pick up the first car the salesman shows you. You already have a brand in mind, color, practicality, budget, consumption etc. This all falls into the discovery phase/process before you make up your mind on which car ticks most if not all your boxes.
What Happens During The Discovery Phase
Wire-frames which are the blueprint of the website are also done but at a very low level. Simple sketches are used to define the content layout of the website. This is done with the business stakeholders.
Finally the technical specifications and technology to be used are documented. Security, hosting data protection and other recommendations are put into the report.
If the discovery phase is done well, the project is objective and not delivery focused. “Just because a deliverable, like a website, is delivered on-time and on-budget, doesn’t mean the project will be a success.”
By having a good discovery phase all stakeholders and the Web Design Agency can get together and minimize the risk of misunderstandings leading to the project going out of scope leading to other costly mistakes
At Plus Two Agency we emphasize a lot on the process laid out above. It is the road map to solving your problem, providing you a solution that is way effective and aligned to your business objectives.
Do not waste time and money by engaging in a project without a proper discovery phase. Take the time to do it well by allowing us to lead it. We offer our discovery phase and website specifications as a stand alone service, or as part of a full website project.